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  2. Google Get Your Business Online - Wikipedia

    en.wikipedia.org/.../Google_Get_Your_Business_Online

    Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.

  3. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Google Business Profile (GBP), formerly Google My Business (GMB) is a free tool that allows businesses to create and manage their Google Business listing. These listings must represent a physical location that a customer can visit. A Google Business listing appears when customers search for businesses either on Google Maps or in Google SERPs.

  4. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged.

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  6. Online presence management - Wikipedia

    en.wikipedia.org/wiki/Online_presence_management

    Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...

  7. Search advertising - Wikipedia

    en.wikipedia.org/wiki/Search_advertising

    In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.

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