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Monster Energy, Grizzly, Reign Skateshop, Stance, Kershaw Corey Duffel: Foundation Venture Pig Osiris Mob Grip Rob Dyrdek: Alien Workshop Silver DC DC Apparel Monster Energy, IVI Eyewear, Street League Skateboarding (SLS) Jagger Eaton: The Heart Supply Independent Bones Red Bull, KTR Erik Ellington: Deathwish Thunder Spitfire Supra: KR3W
James Chris Cole (born March 10, 1982) is an American professional skateboarder.As of September 2020, his sponsors are Fallen Footwear, Monster Energy, Bones Bearings, Cult Crew, Thunder Trucks, Spitfire Wheels, Stance, Kershaw Knives, Grizzly Griptape, GoPro, Indian Motorcycles, cbdMD, Remind Insoles, and most recently Zero Skateboards.
Damon Way. Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes [1] [2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. [3]
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Around that time, Droors Clothing, which later became known as DC Shoes, began sponsoring Dyrdek. During 1995, he launched his first signature shoe (the RD 1) with DC, [2] [13] beginning a 20-year partnership that included 29 signature shoes. [14] In 1999, Dyrdek expanded into the business world by founding Dyrdek Enterprises. [15]
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DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. [2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California. [3] DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2]
After selling his ownership of DC Shoes, Block shifted his business focus to Hoonigan Industries, an apparel brand for auto enthusiasts. He was the co-owner and "Head Hoonigan In Charge" (HHIC) at the company before his death in a snowmobile accident in January 2023.
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