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Example of targeting in an online ad system. Targeted [1] advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. [2]
For the second portion of the list, see List of words having different meanings in American and British English: M–Z. Asterisked (*) meanings, though found chiefly in the specified region, also have some currency in the other region; other definitions may be recognised by the other as Briticisms or Americanisms respectively. Additional usage ...
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Examples of common classes of biological targets are proteins and nucleic acids. The definition is context-dependent, and can refer to the biological target of a pharmacologically active drug compound, the receptor target of a hormone (like insulin), or some other target of an external stimulus.
Targeted threats are a class of malware destined for one specific organization or industry. A type of crimeware, these threats are of particular concern because they are designed to capture sensitive information. Targeted attacks may include threats delivered via SMTP e-mail, port attacks, zero day attack vulnerability exploits or phishing ...
Hypertargeting is also the ability on social network sites to target ads based on very specific criteria. This is an important step towards precision performance marketing. The first MySpace HyperTarget release offered advertisers the ability to direct their ads to 10 categories self-identified by users in their profiles, including music ...
Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...
This is a list of established military terms which have been in use for at least 50 years. Since technology and doctrine have changed over time, not all of them are in current use, or they may have been superseded by more modern terms.