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Based on their intended meanings and imagined decoding strategies, media producers execute certain encoding strategies and give a certain shape to the text. In the decoding process, viewers derive both perceived meanings and perceived encoding strategies from the text. From these two dimensions, viewers arrive at their evaluation of the text.
When there is symmetry in the communication process - symmetry between encoding and decoding - it can be placed in the field of “meaningful media signs” (Meagher 185). Within this view, there are two dominant positions that one can take: there is the most symmetrical position (called the dominant hegemonic position) and there is the least ...
The term encoding-decoding model is used for any model that includes the phases of encoding and decoding in its description of communication. Such models stress that to send information, a code is necessary. A code is a sign system used to express ideas and interpret messages. Encoding-decoding models are sometimes contrasted with inferential ...
Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary process – interpreting a message received from an addresser – is called decoding .
The orange arrows point toward the cues to express that meaning is actively assigned to them and not just received or read off. The spiral inside the person indicates that the activities of encoding and decoding are not distinct processes but different and interdependent aspects of one and the same process. [3] [29]
The steps of encoding and decoding in Schramm's model perform the same role as transmitter and receiver in the Shannon–Weaver model. [ 5 ] [ 23 ] [ 24 ] Because of its emphasis on communication as a circular process, the main focus of Schramm's model is on the behavior of senders and receivers.
This can happen by making the message partially redundant so that decoding is possible nonetheless. [33] Other influential linear transmission models include Gerbner's model and Berlo's model. [34] Schramm's model of communication, which focuses on the processes of encoding and decoding as well as feedback
A codec is a computer hardware or software component that encodes or decodes a data stream or signal. [1] [2] [3] Codec is a portmanteau of coder/decoder.[4]In electronic communications, an endec is a device that acts as both an encoder and a decoder on a signal or data stream, [5] and hence is a type of codec.