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Adjustments to the materials used in the sofa and the centralization of production methods allowed IKEA to reduce the price of the Klippan sofa by 40% since 1980. [ 4 ] In 2003, the Klippan was used as the standard sofa in a test to compare the British fire safety requirements against the Swedish and mainland European safety requirements.
The 1999 American movie Fight Club references IKEA furniture to show the consumerist culture of modern times. IKEA stores have been featured in many works of fiction. Some examples include: The 1986 Swedish crime comedy film Jönssonligan dyker upp igen features a failed robbery of the IKEA store at Kungens Kurva by the eponymous gang. [268]
Back in July, copywriter Kevin Lynch, originally from Chicago, and his puppy Umlaut, visited all 21 counties in Sweden, stopping off at places with IKEA products named for them.
Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
DIRECTV is also set to close a $7.6 billion deal in which investment firm TPG Angelo Gordon will acquire the remaining 70% stake in the company from AT&T. ... IKEA names its furniture for Swedish ...
As CFO, John R. Tyson was set up to take over his family's $21 billion chicken dynasty. Then he got arrested. Twice. ... IKEA names its furniture for Swedish destinations. This American road ...