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2. Advertising Specialty Institute - Wikipedia

   en.wikipedia.org/wiki/Advertising_Specialty...

   The Advertising Specialty Institute (ASI) is a for-profit organization serving the advertising specialty industry, (which mainly creates and distributes promotional products). [1] Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors.

3. Distribution (marketing) - Wikipedia

   en.wikipedia.org/wiki/Distribution_(marketing)

   Distribution of products takes place through a marketing channel, also known as a distribution channel. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer.

4. Trade promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Trade_promotion_(marketing)

   In-store displays are promotional fixtures in retail stores. Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store; Feature Displays, which can be located at the end of an aisle to draw attention to a product; and Special Racks, or manipulation of ...

5. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium awards and contests. [1] Sale promotions often come in the form of discounts.

6. Marketing channel - Wikipedia

   en.wikipedia.org/wiki/Marketing_channel

   A distributor is the representative of the manufacturer and performs functions on behalf of the manufacturer for the distribution of goods from producer to wholesaler or retailer. A distributor is always on the look out for orders from different clients and actively promotes producer's products and services.

7. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   To differentiate a product. The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations or creation of a corporate image. [2] The term 'promotion' tends to be used internally by the marketing function.