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2. RFM (market research) - Wikipedia

   en.wikipedia.org/wiki/RFM_(market_research)

   RFM-I – Recency, Frequency, Monetary Value – Interactions is a version of RFM framework modified to account for recency and frequency of marketing interactions with the client (e.g. to control for possible deterring effects of very frequent advertising engagements).

3. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.

4. Value (marketing) - Wikipedia

   en.wikipedia.org/wiki/Value_(marketing)

   Monetary value: This is where the function of the price paid is relative to an offerings perceived worth. This value invites a trade-off between other values and monetary costs. Social value: The extent to which owning a product or engaging in a service allows the consumer to connect with others.

5. Return on marketing investment - Wikipedia

   en.wikipedia.org/wiki/Return_on_marketing_investment

   It is a simple tool to gauge the success of measurable marketing activities against various marketing objectives (e.g., incremental revenue, brand awareness or brand equity). With this knowledge, marketing investments can be redirected away from under-performing activities to better performing marketing media.

6. Marketing mix - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix

   The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". [2] Marketing theory emerged in the early twenty-first century. The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3]

7. Value-based pricing - Wikipedia

   en.wikipedia.org/wiki/Value-based_pricing

   Thus, value–based pricing companies are aiming for types of segmentation like value buyers. In reality, each and every product in the market is sold at different prices, for more or less similar products. However, selling the same product at different prices is often illegal, because it is regarded as price discrimination or treated as unfair ...