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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Moral reasoning has been the focus of most study of morality dating back to Plato and Aristotle.The emotive side of morality, worked by Adam Smith's The Theory of Moral Sentiments, has been looked upon with disdain, as subservient to the higher, rational, moral reasoning, with scholars like Immanuel Kant, Piaget and Kohlberg touting moral reasoning as the key forefront of morality. [7]
Emotivism is a meta-ethical view that claims that ethical sentences do not express propositions but emotional attitudes. [ 1 ] [ 2 ] [ 3 ] Hence, it is colloquially known as the hurrah/boo theory . [ 4 ]
The practical significance of Scheler's Stratification of Emotional Life is obvious in several respects and points of view. First, Scheler seems to be making a case in favor of what we might refer to today as Emotional Intelligence, as a portal to more ethical behavior and optimum personal development, similar to the ancient Greek concern for promoting virtuous character. [3]
Non-cognitivism is the meta-ethical view that ethical sentences do not express propositions (i.e., statements) and thus cannot be true or false (they are not truth-apt). A noncognitivist denies the cognitivist claim that "moral judgments are capable of being objectively true, because they describe some feature of the world."
Motivated reasoning (motivational bias) is an unconscious or conscious process by which personal emotions control the evidence that is supported or dismissed. However, confirmation bias is mainly an unconscious (innate, implicit) cognitive bias, and the evidence or arguments utilised can be logical as well as emotional.
According to Habermas, the "substantive" (i.e. formally and semantically integrated) rationality that characterized pre-modern worldviews has, since modern times, been emptied of its content and divided into three purely "formal" realms: (1) cognitive-instrumental reason; (2) moral-practical reason; and (3) aesthetic-expressive reason.
Furthermore, Campbell introduced the importance of the audience's imagination and will on emotional persuasion that is just as important as basic understanding of an argument. [20] Campbell, by drawing on the theories of rhetoricians before him, drew up a contemporary view of pathos that incorporates the psychological aspect of emotional appeal.