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Leyendecker (also known as 'J. C.' or 'Joe') was born on March 23, 1874, in Montabaur, Germany, to Peter Leyendecker (1838–1916) and Elizabeth Ortseifen Leyendecker (1845–1905). His brother and fellow illustrator Francis Xavier (aka "Frank") was born two years later.
Long before Calvin Klein and Abercrombie & Fitch, illustrator and commercial artist J.C. Leyendecker brought homoeroticism to Madison Avenue.
This image is available from the United States Library of Congress's Prints and Photographs division under the digital ID cph.3g09875 . This tag does not indicate the copyright status of the attached work.
Arrow Collar ad by J. C. Leyendecker. The Arrow Collar Man was the name given to the various male models who appeared in advertisements for shirts and detachable shirt collars manufactured by Cluett Peabody & Company of Troy, New York. The original campaign ran from 1905–31, though the company continued to refer to men in its ads and its ...
White (“The Case Against 8”) dives into the history of illustrator J.C. Leyendecker, one of the most prominent advertising artists of the first half of the 20th century, who created hundreds ...
In 1894, encouraged by the graphic artist Will H. Bradley, whose illustrations appeared in the magazine, [5] Inland Printer began to change its cover with each issue—the first American magazine to do so. [6] Inland Printer also published J. C. Leyendecker's work. [6]
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