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In 2012, a thread was opened on the Mumsnet online forum which said: "If you think that girls and boys should feel free to play with whatever toys that interest them most, and that they shouldn't walk into a toy store and feel pressurised to conform into archaic gender roles and stifling stereotypes, please join in the discussion!"
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An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers. [1]
A girl with a LeapPad. Educational toys (sometimes also called "instructive toys") [1] are objects of play, generally designed for children, which are expected to stimulate learning. They are often intended to meet an educational purpose such as helping a child develop a particular skill or teaching a child about a particular subject. They ...
Educators, including the National Council of Teachers of Mathematics, objected to the "Math class is tough" phrase as detrimental to the effort to encourage girls to study math and science, [8] and particularly in association with the phrases about shopping; the American Association of University Women criticized it in a report about girls receiving a relatively poor education in math and science.
GoldieBlox's "Princess Machine" video launched on YouTube in November 2013. The video features three young girls building a Rube Goldberg machine built by Brett Doar, and was set to a parody tune of the Beastie Boys song "Girls". Shortly after the release, the Beastie Boys reached out to GoldieBlox, inquiring about the use of their song without ...
Articles related to girls' toys and games, toys and games specifically targeted at girls by the toy industry. They may be traditionally associated either exclusively or primarily with girls by adults and used by girls as an expression of identity.
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