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Mercury was founded by George Joseph, who flew 50 World War II missions as a navigator before graduating from Harvard on the G.I. Bill in 1949. Joseph then spent more than a decade in the insurance industry before founding Mercury Insurance in 1961 as a low-cost alternative to larger insurance companies.
Drivers with a good record qualify for 20% discount, but California insurance regulators say that Mercury steers them into highest-priced policies.
The average annual cost of car insurance in the U.S. is $2,542 for full coverage and $740 for minimum coverage. However, insurance rates are highly personalized, so your own rates will vary.
The national average cost of full coverage car insurance is $2,543 per year. However, your rate may differ based on your driving history, location, coverage types and selected deductibles.
At the time, the automobile insurance industry was not flexible, with all drivers paying the same rate, regardless of their driving record or experience. Noting that, Joseph founded Mercury Insurance in 1962. Mercury offered auto insurance policies with differing rates, based on a driver's record and experience, a first in the industry. [1]
The term full coverage is actually a misnomer because, even within traditional "full coverage" insurance, there are many different types of coverage, and many optional amounts of each. "Full coverage" is a layman's misnomer that often results in drivers and vehicle owners being woefully underinsured.
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