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Media coverage of Generation Jones typically has described it as a distinct generation, using Pontell's dates. [2] [3] Others see this as a subset of the Baby Boom Generation, primarily its second half. [4] [5] A third view is that Generation Jones is a cusp or micro-generation between the Boomers and Xers. [6]
The campaign and Pepsi Generation theme was launched and aimed at young Baby Boomers just as they were becoming an important consumer and demographic group. [1] The campaign was a risk for Pepsi. Years later Pottasch said in a podcast posted on Yahoo 's "Giants of Advertising" web site, "For us to name and claim a whole generation after our ...
That's because baby boomers, America's second-largest and richest generation, could abruptly dial back their spending at the first sign of economic or market turmoil, according to Brij Khurana, a ...
Baby boomer parents are handing over money to their Gen Z and ... "The generation aged between 24 and 38 represents 20% of the US population and has the most discretionary spending power of any ...
Millennials surpassed baby boomers as the largest generation of homebuyers, totaling 38%, whereas baby boomers made up 31% of recent homebuyers, according to the National Association of Realtors ...
Baby boomers, often shortened to boomers, are the demographic cohort preceded by the Silent Generation and followed by Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th century baby boom. The dates, the demographic context, and the cultural identifiers may vary by country.
Baby boomers are the wealthiest generation to have ever lived, a new report from Allianz has found, courtesy of affordable housing and strong equity markets providing huge returns on savings.
But some baby boomers are selling and some millennials are buying homes. Millennials surpassed baby boomers as the largest generation of homebuyers, according to the National Association of Realtors.