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  2. Next-best-action marketing - Wikipedia

    en.wikipedia.org/wiki/Next-best-action_marketing

    The "next best action" (an offer, proposition, service, etc.) is determined by the customer's interests and needs, and the marketing organization's business objectives and policies. This is in sharp contrast to traditional marketing approaches that first create a proposition for a product or service and then attempt to find interested and ...

  3. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Business and personal image (including superior brand support). Empathy with this customer. Professionalism (knowledge of the product and master of the whole process from the point of view of the customer). Ethics without exceptions. Competitive Superiority (to solve the needs and requirements of this customer). Commitment during the process ...

  4. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    Tjan includes provision of "must-haves" as a further type of value proposition, which customers are compelled to accept from somewhere in order to meet a critical need. His examples include food for consumers, critical legal information for law firms. Being a "market leader" is a "must-have" market segment is seen as an attractive business ...

  5. Small Businesses Should Avoid These Customers at All Costs - AOL

    www.aol.com/2014/05/14/small-businesses-should...

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  6. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    The Kano model offers some insight into the product attributes which are perceived to be important to customers. The purpose of the tool is to support product specification and discussion through better development of team understanding. Kano's model focuses on differentiating product features, as opposed to focusing initially on customer needs.

  7. 4 Proven Ways to Avoid Credit Card Interest Forever - AOL

    www.aol.com/4-proven-ways-avoid-credit-134510875...

    With credit card rates averaging at 23%, avoiding interest is key to staying out of debt. Check out the four best strategies to avoid interest forever.

  8. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase.

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