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Aristotle connected this skill with virtues like courage, wisdom, and generosity as ways that the speaker or any other person can use to appeal to his/her or their audience's emotions. [7] In some cases, downplaying the ethos can be done while emphasizing pathos, for example as William Jennings Bryan did in his Cross of Gold speech:
Book II gives advice for all types of speeches. Aristotle's Rhetoric generally concentrates on ethos and pathos, and—as noted by Aristotle—both affect judgment. Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion.
The campaign rhetoric of Barack Obama is the rhetoric in the campaign speeches given by President of the United States, Barack Obama, between February 10, 2007, and November 5, 2008, for the 2008 presidential campaign. Obama became the 44th president after George W. Bush with running mate Joe Biden. In his campaign rhetoric, Obama used three ...
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill. Aristotle believed that this technique was an art, and that persuasive speech could have truth and logic embedded within it. In the end, rhetoric speech still remained popular and was used by many scholars and philosophers. [23]
The text of the speech continues to spark commentary and make the rounds on social media. Above a picture of the speech's text, one Twitter user wrote , "The Barbie speech was a useful glimpse ...
The speech is a famous example of the use of emotionally charged rhetoric. [2] Comparisons have been drawn between this speech and political speeches throughout history in terms of the rhetorical devices employed to win over a crowd. [3] [4]
Pathos has its hand in politics as well, primarily in speech and how to persuade the audience. Mshvenieradze states that "Pathos is directly linked with an audience. Audience is a collective subject of speakers on which an orator tries to impact by own argumentation."