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Differences in perceptions of sexual interest between men and women may be exploited by both genders. Men may present themselves as more emotionally invested in a woman than they actually are in order to gain sexual access; 71% of men report engaging in this form of manipulation and 97% of women report having experienced this form of manipulation. [7]
There are few studies explicitly linking cognitive biases to real-world incidents with highly negative outcomes. Examples: One study [11] explicitly focused on cognitive bias as a potential contributor to a disaster-level event; this study examined the causes of the loss of several members of two expedition teams on Mount Everest on two consecutive days in 1996.
Gerd Gigerenzer has criticized the framing of cognitive biases as errors in judgment, and favors interpreting them as arising from rational deviations from logical thought. [ 6 ] Explanations include information-processing rules (i.e., mental shortcuts), called heuristics , that the brain uses to produce decisions or judgments.
Recall bias is a type of measurement bias, and can be a methodological issue in research involving interviews or questionnaires. In this case, it could lead to misclassification of various types of exposure. [2]
Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world. Thus, cognitive biases may sometimes lead to perceptual distortion, inaccurate judgment, illogical interpretation, and irrationality. [2] [3] [4]
Research on attribution biases is founded in attribution theory, which was proposed to explain why and how people create meaning about others' and their own behavior.This theory focuses on identifying how an observer uses information in his/her social environment in order to create a causal explanation for events.
The experimenter may introduce cognitive bias into a study in several ways — in the observer-expectancy effect, the experimenter may subtly communicate their expectations for the outcome of the study to the participants, causing them to alter their behavior to conform to those expectations.
Awareness of response bias has been present in psychology and sociology literature for some time because self-reporting features significantly in those fields of research. However, researchers were initially unwilling to admit the degree to which they impact, and potentially invalidate research utilizing these types of measures. [5]