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Example of targeting in an online ad system. Targeted [1] advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. [2]
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Targeting (gridiron football), a penalty Targeting (politics), to determine where to spend the resources of time, money, manpower and attention when campaigning for election
Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...
Target acquisition is the detection and identification of the location of a target in sufficient detail to permit the effective employment of lethal and non-lethal means. The term is used for a broad area of applications. A "target" here is an entity or object considered for possible engagement or other action (see Targeting). Targets include a ...
Target, a Bengali-language Indian film; Target (2011 film), a Russian drama directed by Alexander Zeldovich; Target, an action suspense crime film directed by Yang Jiang; The Target, a 2014 action film starring Ryu Seung-ryong; Target or Don't Buy the Seller, a 2023 action film starring Shin Hye-sun
Microtargeting can also be used, sometimes by foreign actors, to spread disinformation about political candidates and events among target groups. [ 4 ] [ 5 ] [ 6 ] For example, during the 2016 U.S. election, Russian disinformation campaigns targeted Facebook followers and now-defunct Cambridge Analytica exploited their data.
The goal of a targeted drug delivery system is to prolong, localize, target and have a protected drug interaction with the diseased tissue. The conventional drug delivery system is the absorption of the drug across a biological membrane, whereas the targeted release system releases the drug in a dosage form.