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2. AOL Mail

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3. Behavioral momentum - Wikipedia

   en.wikipedia.org/wiki/Behavioral_momentum

   Behavioral momentum is a theory in quantitative analysis of behavior and is a behavioral metaphor based on physical momentum.It describes the general relation between resistance to change (persistence of behavior) and the rate of reinforcement obtained in a given situation.

4. Operant conditioning - Wikipedia

   en.wikipedia.org/wiki/Operant_conditioning

   A reinforcement schedule may be defined as "any procedure that delivers reinforcement to an organism according to some well-defined rule". [10] The effects of schedules became, in turn, the basic findings from which Skinner developed his account of operant conditioning. He also drew on many less formal observations of human and animal behavior ...

5. Reinforcement - Wikipedia

   en.wikipedia.org/wiki/Reinforcement

   B.F. Skinner was a well-known and influential researcher who articulated many of the theoretical constructs of reinforcement and behaviorism. Skinner defined reinforcers according to the change in response strength (response rate) rather than to more subjective criteria, such as what is pleasurable or valuable to someone.

6. Behavior modification - Wikipedia

   en.wikipedia.org/wiki/Behavior_modification

   Behavior modification is a treatment approach that uses respondent and operant conditioning to change behavior. Based on methodological behaviorism, [1] overt behavior is modified with (antecedent) stimulus control and consequences, including positive and negative reinforcement contingencies to increase desirable behavior, as well as positive and negative punishment, and extinction to reduce ...

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