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Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard ...
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Content strategy has been described as planning for "the creation, publication, and governance of useful, usable content." [1] It has also been called "a repeatable system that defines the entire editorial content development process for a website development project."
Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.
The web content lifecycle is the multi-disciplinary and often complex process that web content undergoes as it is managed through various publishing stages. [1]Authors describe multiple "stages" (or "phases") in the web content lifecycle, along with a set of capabilities such as records management, digital asset management, collaboration, and version control that may be supported by various ...
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
Revision features allow content to be updated and edited after initial publication. Revision control also tracks any changes made to files by individuals. Publishing functionality allows individuals to use a template or a set of templates approved by the organization, as well as wizards and other tools to create or modify content.
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