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Hall demonstrates that if a viewer of a newscast on such topics decoded the message "in terms of the reference code in which it has been encoded" that the viewer would be "operating inside the dominant code" [7] Thus, the dominant code involves taking the connotative meaning of a message in the exact way a sender intended a message to be ...
Visual communication is a common dominance signal among animals. They are an effective modality as they come at a low cost to the animal and minimize risk. The Gila Monster (Heloderma suspectum) for example, express bright orange splotches during territorial conflict to warn competitors that they are poisonous, and thus assert their dominance over a territory.
Resistant reading is an element of some current critical and interpretive repertoire. It is worth considering whether diegetic border crossing always strengthens the potential for resistant reading (as might seem intuitively likely, given that readers are moving in and out of the story), or whether on some occasions it might trigger the reverse effect.
[1] Hall also developed a theory of encoding and decoding, Hall's theory, which focuses on the communication processes at play in texts that are in televisual form. Reception theory has since been extended to the spectators of performative events, focusing predominantly on the theatre. Susan Bennett is often credited with beginning this discourse.
This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing. Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience. [1]
In literary studies, resistance literature is one subfield in which to study literary output that may be understood as a socio-political activity to resist dominant ideologies. [15] Resistance literature can be used to resist gender-based oppression, or to demonstrate difficulties in liberation struggles or writing in exile.
Signal refers to both the process and the result of transmission of data over some media accomplished by embedding some variation. Signals are important in multiple subject fields including signal processing, information theory and biology. In signal processing, a signal is a function that conveys information about a phenomenon. [1]
Barry says that "one of structuralism's characteristic views is the notion that language doesn’t just reflect or record the world: rather, it shapes it, so that how we see is what we see". [1] This is closely linked to " post-structuralism " which is in fact, closely linked also to textuality.