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In 2016, Reliance Retail rebranded its hypermarket and mini-hypermarket formats–Reliance Mart and Reliance Super–under the name Reliance Smart. [20] In April 2016, it launched its online fashion retail platform called AJIO. [21] Reliance Retail largely grew organically until 2019, when it acquired the multinational toy retailer Hamleys. [22]
JioMart is an Indian e-commerce platform, owned by Reliance Retail. Launched in 2019, it initially focused on online groceries before expanding into other categories such as fashion, home essentials, electronics, and lifestyle products by adopting a marketplace model. [5] [6] [7] [8]
Leveraging Reliance’s extensive retail network and resources, the platform quickly established itself as a key player in the online fashion industry.[2] AJIO started as a women centric brand offering the largest collection of private labels for women online[1] further expanding its categories to menswear in October 2016 and to kids wear in ...
Reliance Industries Ltd has launched an online grocery service, JioMart, the head of its grocery retail business said, in a move aimed at rivalling Amazon.com's local unit and Walmart Inc's ...
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Reliance Smart Bazaar, formerly known as Big Bazaar, is an Indian retail chain of hypermarkets, discount department stores, and grocery stores. The retail chain was founded by Kishore Biyani under his parent organisation Future Group , [ 3 ] which is known for having a significant prominence in Indian retail and fashion sectors.
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