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Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013.
HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and ...
Pardot is a leading business-to-business marketing automation software provider located in Atlanta, Georgia. Founded in 2007, the company offers a software-as-a-service marketing automation ...
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A teen actor, whose credits include the 2017 film Baby Driver and the reboot of the television action series MacGyver, died after he reportedly fell from a moving vehicle in Alabama last week ...
At least five drone shows have been canceled, or have paused the use of the systems, after several drones struck a crowd at a holiday show in Orlando on December 21.. Universal Orlando, Orlando ...
Pardot is a marketing automation company founded by David Cummings and Adam Blitzer in 2007. Acquired by ExactTarget in 2012 for $100 million dollars and then by ...
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