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A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
The Trade Desk is the world's largest independent DSP (demand-side platform), which means it helps advertisers purchase ad space across a wide range of platforms. ... Amazon: if you invested ...
An advertiser contracts with a demand-side platform (DSP) to create a campaign, specifying budgets, goals, and target audiences. Then, when viewers are streaming something or visiting a website ...
On September 21, 2016, The Trade Desk became a public company with an $18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that is seeing much of its growth chomped away by the duopoly Google and Facebook."
Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling (a process that allows a client to use more computing in times of high application usage ...
Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the Internet Advertising Bureau, a demand side platform has 10 milliseconds to respond to an ...
However, the ETF soared by an average of 22.7% per year over the last decade thanks to new technologies like cloud computing, enterprise software, smartphones, and AI, which accelerated the demand ...
Google acquires DoubleClick, an advertising platform, for $3.1 billion. [30] 2007 May 18 Acquisition Ad serving Microsoft acquires AQuantive, an advertising platform, for $6.5 billion. [31] [32] 2007 Launch Demand-side platform MediaMath, a demand-side platform, launches. [33] 2008 March Launch Demand-side platform Rocket Fuel Inc., a demand ...
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