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Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
A creative director's range of experience can be broad and encompass a number of disciplines; visual design; copywriting, art direction, advertising account director, film/video director [citation needed]. A creative drector's job is to initiate the creative concept of a project and drive the direction of the project.
Educational requirements of this position involve a blending of skills in business and journalism. To even be considered as a creative director, one would need to have years of experience in advertising (as little as five to as many as ten years). [2] Advertising creative directors are usually promoted from copywriting or art directing positions.
Some companies have infused creativity into their job titles as a way to elevate otherwise generic-sounding positions. Others have doled out inventive titles in lieu of promotions or pay raises.
There are considerable variations in the composition and responsibilities of corporate titles. Within the corporate office or corporate center of a corporation, some corporations have a chairman and chief executive officer (CEO) as the top-ranking executive, while the number two is the president and chief operating officer (COO); other corporations have a president and CEO but no official deputy.
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