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A concentrated disadvantage is a sociological term for neighborhoods with high percentages of residents of low socioeconomic status. It is expressed as the percent of households located in census tracts with high levels of concentrated disadvantage.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...
Cluster theory is a theory of strategy.. Alfred Marshall, in his book Principles of Economics, published in 1890, first characterized clusters as a "concentration of specialized industries in particular localities" that he termed industrial districts.
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Within sociology, Warranting theory is a theory adapted by Joseph B. Walther and Malcolm Parks from the works of Stone. [1]Warranting theory contends information which is immune to manipulation by the target to whom it refers is considered more valuable than information which the target has control over.
In sociology, field theory examines how individuals construct social fields, and how they are affected by such fields.Social fields are environments in which competition between individuals and between groups takes place, such as markets, academic disciplines, musical genres, etc. [1]
In sociology, socialization (Modern English; or socialisation - see spelling differences) is the process of internalizing the norms and ideologies of society.Socialization encompasses both learning and teaching and is thus "the means by which social and cultural continuity are attained".