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Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or "private label" products sold under a brand particular to the merchant, but typically priced lower and perceived as lower quality. The term off brand is sometimes used. In the United Kingdom, these products are often referred to as ...
Image credits: PresentExpensive2945 Basically, quality costs more upfront, but over time, when you don’t have to keep replacing the cheaper item, even if it’s at a lower price, the expensive ...
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
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White Lightning was then sold at either 7.5% or 8.4%, the 8.4% now being slightly stronger, but having a higher price owing to the greater duty paid. [ 1 ] With gathering evidence of its adverse social effects that were becoming apparent, Heineken , the new owners of Scottish Courage, wished to distance themselves from the perceived negative ...
Drugs, weapons and human trafficking. That's probably what comes to mind when thinking about the black market -- but the illegal trade is more varied than you may think, and it also encompasses ...
In the first off-label promotion case ever litigated in a whistleblower suit under the False Claims Act, the settlement was announced after eight years of litigation in May 2004. Warner-Lambert agreed to pay $430 million to resolve all civil and criminal liability, with $24.64 million going to Franklin for his participation in the lawsuit. [2]
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