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The industries of sales and advertising use Monroe's step-by-step sequence to motivate potential buyers to take action (purchase a product). Monroe's Motivated sequence presents itself as a core model in communication theory because there is otherwise little guidance for presenters in organizing ideas in persuasive speech. [11] [12]
The purpose of argumentation (also called persuasive writing) is to prove the validity of an idea, or point of view, by presenting sound reasoning, discussion, and argument to thoroughly convince the reader. Persuasive writing/persuasion is a type of argumentation with the additional aim to urge the reader to take some form of action.
However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill. Aristotle believed that this technique was an art, and that persuasive speech could have truth and logic embedded within it. In the end, rhetoric speech still remained popular and was used by many scholars and philosophers. [27]
This approach to persuasive communications was first studied by Carl Hovland and his colleagues at Yale University during World War II. [1] The basic model of this approach can be described as "who said what to whom": the source of the communication, the nature of the communication and the nature of the audience. [ 1 ]
[3] [9] Another important application of persuasion can be seen in public speeches. Those can be through a process called framing and reframing. [10] This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message.
Within the first half hour of a record-breaking 100-minute speech, Democratic lawmakers began to stream out of the chamber in disgust with Trump’s constant blaming of former President Joe Biden ...
Rhetoric is the art of effective persuasive speaking, often through the use of figures of speech, metaphors, and other techniques. The Greek philosopher Aristotle listed four reasons why one should learn the art of persuasion: [12] Truth and justice are perfect; thus if a case loses, it is the fault of the speaker. It is an excellent tool for ...
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".