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Michelob Ultra has topped Bud Light in draft beer ... Draftline data shows the draft beer market is worth $21.8 billion to the beer industry each year, making up 25% of all beer sales in the U.S ...
The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest. The year 1997 saw the introduction of several specialty beers under the Michelob marquee.
Among those younger than 34, the share that say they have ever drank alcohol has dropped from 72% to 62% since 2000, and only 40% drank regularly, according to a Gallup study last year.
Over the years, the brand was also re-priced downward, especially after Bud Light was introduced, eventually ending up at its current value pricing. It is commonly consumed by college students because of its low price. [1] Natural Light Beer has also been referred to as "Natty Light" in some circles.
The process also resulted in the creation of the similar, now-defunct, Michelob Dry. [citation needed] Bud Dry was originally one of the three premier brands in the Budweiser family, commonly marketed alongside Budweiser and Bud Light. It had an appearance in the 1991 Bud Bowl III as the starting quarterback and "Top Draft Choice" for Bud Light ...
High Life Light was first introduced in 1994 as a "lighter take on the 120-year-old favorite," Miller High Life says on its website. High Life Light was discontinued in 2021, ...
In 2008, Coors Light became known as the "Official Beer of NASCAR", succeeding Budweiser. [22] In 2009, a Coors Light koozie depicting scenes from the 2010 Winter Olympics was offered in a limited number of cases that contained 28 bottles instead of 24. That same year, the Hillside Chalet Contest was created.
Pages in category "Products and services discontinued in 2023" The following 45 pages are in this category, out of 45 total. This list may not reflect recent changes .