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The company introduced Michelob Light in 1978. Michelob Classic Dark was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest. The year 1997 saw the introduction of several specialty beers under the Michelob marquee.
Over the years, the brand was also re-priced downward, especially after Bud Light was introduced, eventually ending up at its current value pricing. It is commonly consumed by college students because of its low price. [1] Natural Light Beer has also been referred to as "Natty Light" in some circles.
Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is the largest beer company in the world. [citation needed] It had 200 brands prior to the merger with SABMiller on October 10, 2016. [1]
The process also resulted in the creation of the similar, now-defunct, Michelob Dry. [citation needed] Bud Dry was originally one of the three premier brands in the Budweiser family, commonly marketed alongside Budweiser and Bud Light. It had an appearance in the 1991 Bud Bowl III as the starting quarterback and "Top Draft Choice" for Bud Light ...
Michelob Ultra keeps on using the Super Bowl to take big swings in sports. Soccer great Lionel Messi will show off fancy footwork in the Anheuser-Busch InBev beer’s latest Big Game commercial ...
Three in 10 Gen Z consumers who are old enough to drink choose not to.
High Life Light was first introduced in 1994 as a "lighter take on the 120-year-old favorite," Miller High Life says on its website. High Life Light was discontinued in 2021, along with several ...
Aeropostale Canada – subsidiary of the United States-based retailer Aeropostale, closed all 41 stores in Canada in 2016; A&A Records – founded in Toronto at the end of WWII, it was the dominant record chain store in Canada until being superseded by Sam the Record Man in the 1960s; it became defunct in 1993