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Jaycar was founded when Gary Johnston, a former Dick Smith Electronics employee, purchased John Carr & Co. Pty Ltd. He became managing director of the company. [4]In 2005, Jaycar received negative attention from its imported Taiwanese "Choke-A-Chicken" toy that squawked and flapped its wings when strangled around its neck, [5] [6] described by the RSPCA Queensland as "grossly irresponsible".
Dick Smith Electronics Holdings Limited was an Australian chain of retail stores that sold consumer electronics goods, hobbyist electronic components, and electronic project kits. [ 1 ] [ 2 ] The chain expanded successfully into New Zealand and unsuccessfully into several other countries.
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With the physical retail stores shut down, the Dick Smith brand transitioned to an online-only consumer electronics store. [14] On 7 July 2016, Kogan.com floated on the Australian Securities Exchange. [15] In May 2020, Kogan.com acquired Matt Blatt, a leading Australian online furniture retailer, for $4.4 million. [16]
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Our niche is high-mix, lower-volume electronics. We're not doing large-volume cell phones like Foxconn in Asia. We usually get our supplies through stocking distributors who stock it stateside.
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