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Other brands marketed under the Fisher-Price name over the years include Disney, Sesame Street, Dora the Explorer and See 'n Say. Fisher-Price also designs and sells infant care products and has begun developing electronic toys [22] for preschoolers. In 2009, Fisher-Price bought all toy rights to Thomas & Friends, except for the Wooden Railway ...
In 1960, Fisher-Price introduced two additional toys with removable figures; "Snorky the Fire Engine" and the "Nifty Station Wagon." [8] The Nifty Station Wagon came with two adult figures and one child figure, thus the first "Play Family" was born. In 1985, Fisher-Price trademarked "Little People" and formally changed the name of the brand. [1]
Fisher-Price Little People Toddler Toys Disney Princess for $17 ($8 off) Yoto Player Kids Bluetooth Speaker for $80 ($20 off) Melissa & Doug Vehicles Wooden Chunky Puzzle for $5 ($8 off)
From its introduction through the 1970s, the Chatter Telephone was Fisher-Price's best selling product. [6] It has been cited as one of the company's offerings that helped save Fisher Price in the 1990s following a failed attempt to market toys for older children in the late 1980s, [7] and enjoys continuing popularity. [8]
At the time of its introduction at the 1998 Toy Fair, [2] the Imaginext System included only two themed worlds: medieval and city venues. The original medieval line attempted to capture the action of battle with its fortresses, dungeons, knights, wizards, and dragons and featured the Battle Castle play set as well as several knight and wizard action figures sold separately. [3]
Pixter was among the first portable handheld touch screen drawing toys for children invented by Rehco, LLC and marketed by Fisher Price from 2000 through 2007. Pixter was pre-programmed with fun content and repeatable play.
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