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Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.
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In 1990, Brown worked with a chemist to come up with ten natural lipstick shades. [10] [22] In 1991, Brown and her husband partnered with another couple to launch the brand Bobbi Brown Essentials, which debuted at Bergdorf Goodman in New York City. [27]
The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. [2] Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016. In 2018, Forbes reported that the company was valued at $800 million and in March 2019 valued the company at $900 million.
In April 2000, L'Oréal, the French beauty and cosmetics company, acquired Kiehl's for between $100–$150 million.L'Oréal had pursued the purchase of the company for more than two years but the catalyst for a deal came when Kiehl's had difficulty handling the growing volume of orders due to the company's increased popularity.
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