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In 1896, Sands, Taylor & Wood introduced a new brand of premium flour. George Wood had attended a performance of the musical King Arthur and the Knights of the Round Table, which inspired the name of the new product: King Arthur Flour. [6] The brand was introduced at the Boston Food Fair on September 10, 1896, to substantial commercial success. [4]
For example, in a recipe that calls for 10 pounds of flour and 5 pounds of water, the corresponding baker's percentages are 100% for the flour and 50% for the water. Because these percentages are stated with respect to the weight of flour rather than with respect to the weight of all ingredients, the sum of these percentages always exceeds 100%.
The King Arthur Baking Company is an American supplier of flour, [40] baking mixes, [25] baked goods and cookbooks. The company was founded in 1790 in Boston, Massachusetts by Henry Wood. In 1996 the company's name was changed to The King Arthur Flour Co. to reflect its principal brand, and also converted to an employee-owned business structure ...
The healthiest flour has more vitamins and minerals and fewer calories than refined wheat and white flours. Try oat flour or chickpea flour for health benefits.
[10] In May 2006, after a long period of home baking, [11] Philip moved to Vermont to work at King Arthur Flour in Norwich, Vermont. [10] He was hired by King Arthur head baker Jeffrey Hamelman. [9] [12] He is now head bread baker. [13] In 2017, Philip wrote the book Breaking Bread: A Baker's Journey Home in 75 Recipes.
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Flour provides the primary structure, starch and protein to the final baked bread. The protein content of the flour is the best indicator of the quality of the bread dough and the finished bread. While bread can be made from all-purpose wheat flour, a specialty bread flour, containing more protein (12–14%), is recommended for high-quality bread.
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