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Reading a dog food ingredients list can feel like a bit of a minefield — and trying to compare the labels on the back of two different brands can feel even more overwhelming.
In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
Founded in 1957, Pedigree has steadily grown to dominate the dog food market with it’s emphasis on offering quality nutrition at an affordable price.
The dog food recommendation should be based on nutrient suitability instead of dog's preferences. Pet owners should consider their dog's breed, size, age, and health condition and choose food that is appropriate for their dog's nutritional needs. [5] In the United States alone, the dog food market was expected to reach $23.3 billion by 2022. [6]
The pet food subsidiary of Mars, Incorporated (Mars Petcare) began research into pet nutrition in the early 1960s, formally founding a Nutrition Research Unit in 1965. [1] Originally the institute was housed at a nearby location but was moved to an old stud farm at Waltham-on-the-Wolds in 1973.
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Iams (/ ˈ aɪ ə m z /) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced. [1]
Mars Petcare is voluntarily pulling 315 44-pound bags of Pedigree Adult Complete Nutrition Grilled Steak & Vegetable Flavor Dry Dog Food. A best-by date of March 4, 2025, and lot code 410B2TXT02 ...
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