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Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Mid-century modern (MCM) is a movement in interior design, product design, graphic design, architecture and urban development that was present in all the world, but more popular in North America, Brazil and Europe from roughly 1945 to 1970 during the United States's post-World War II period.
Retro style is imitative or consciously derivative of lifestyles, trends, or art forms from the past, including in music, modes, fashions, or attitudes. In popular culture , the " nostalgia cycle" is typically for the two decades that begin 20–30 years ago.
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style .
Neumorphism is a design style used in graphical user interfaces. It is commonly identified by a soft and light look (for which it is sometimes referred to as soft UI) [1] with elements that appear to protrude from or dent into the background rather than float on top of it. [2] It is sometimes considered a medium between skeuomorphism and flat ...
The style was widely popularized when Facebook introduced Alegria, an illustration system commissioned from design agency Buck Studios and illustrator Xoana Herrera [1] in 2017. [ 4 ] The name "Corporate Memphis" originated from the title of an Are.na board that collected early examples, [ 1 ] and is a reference to the Memphis Group , a 1980s ...
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