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Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
The Jugendstil, or "Young Style", was centered in Munich, and was the German variant of Art Nouveau. Its most prominent graphic artist was Otto Eckmann, who produced numerous illustrations for the movement's journal, Jugend, in a sinuous, floral style that was similar to the French style. He also created a type style based upon Japanese ...
The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style .
Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
Both styles aim to communicate quickly and effectively, but while Plakatstil emphasizes bold, abstract reduction, Sachplakat leans toward realistic, almost photographic representation of products. Das Plakat was a German art magazine that was published from 1910 to 1921 by the Verein der Plakatfreunde ("association of friends of the poster ...
The style was widely popularized when Facebook introduced Alegria, an illustration system commissioned from design agency Buck Studios and illustrator Xoana Herrera [1] in 2017. [ 4 ] The name "Corporate Memphis" originated from the title of an Are.na board that collected early examples, [ 1 ] and is a reference to the Memphis Group , a 1980s ...
Wolfgang Weingart is credited with developing New Wave typography in the early 1970s at the Basel School of Design, Switzerland. [2] [3] New Wave along with other postmodern typographical styles, such as Punk and Psychedelia, arose as reactions to International Typographic Style or Swiss Style which was very popular with corporate culture.
Wolfgang Weingart (6 February 1941 – 12 July 2021) was an internationally known graphic designer and typographer. His work was categorized as Swiss typography and he was credited as "the father" of New Wave or Swiss Punk typography.