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A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. [ 1 ] [ 2 ] [ 3 ] Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text.
The name affichiste first appeared around 1780, but with a different meaning. It meant one involved in a poster's production and distribution, not its design: in particular, for producing handbills, setting up type and coordinating flyposting on walls, giving news on local and national events on a range of subjects. [1]
Today, broadside printing is done by many smaller printers and publishers as a fine art variant, with poems often being available as broadsides, intended to be framed and hung on the wall. Broadsides pasted on walls are still used as a form of mass communication in Haredi Jewish communities, where they are known by the Yiddish term " pashkevil ...
The artist-designer Jules Chéret (1835–1932) was a notable early creator of French Art Nouveau posters. He helped turn the advertising poster into an art form. The son a family of artisans, he apprenticed with a lithographer and also studied at the École nationale supérieure des arts décoratifs.
The success of this poster led to a contract to produce posters for six more plays by Bernhardt. The city of Nancy in Lorraine became the other French capital of the new style. In 1901, the Alliance provinciale des industries d'art , also known as the École de Nancy , was founded, dedicated to upsetting the hierarchy that put painting and ...
Poster: Target local audiences with these billboards, which are visible to vehicular traffic, and are ideal for the introduction of new products/services. Marketers use posters to achieve advertising objectives and increase brand awareness by placing multiple units in strategic locations while lowering the cost per thousand impressions.
The word mural is a Spanish adjective that is used to refer to what is attached to a wall. The term mural later became a noun. In art, the word mural began to be used at the beginning of the 20th century.
Big-character posters (Chinese: 大字报; lit. 'big-character reports') are handwritten posters displaying large Chinese characters, usually mounted on walls in public spaces such as universities, factories, government departments, and sometimes directly on the streets. They were used as a means of protest, propaganda, and popular communication.