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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
Emporiae coins, 5th-1st century BC. Map of the Ruïnes d’Empúries. Greek kalyx krater found at Empúries. Empúries was founded on a small island at the mouth of the river Fluvià, in a region inhabited by the Indigetes (at the present time, the mouth of the Fluvià is about 6 km to the north).