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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research starts with finding all possible word combinations that are relevant to the "making money" keyword. For example, the keyword "acquiring money" has significantly fewer search results, only 116,000,000, but it has the same meaning as "making money." Another way is to be more specific about a keyword by adding additional filters.

  3. Product description - Wikipedia

    en.wikipedia.org/wiki/Product_description

    Those are intermediate products, not handed or delivered to the client. However they are still subject to definitions and quality criteria that is detailed in the corresponding PDDs. Therefore, all product contained in the PPD are also in the PDDs, but not the other way. The structure of product description, according to PRINCE2: Identifier; Title

  4. Keyword advertising - Wikipedia

    en.wikipedia.org/wiki/Keyword_advertising

    Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.

  5. Objectives and key results - Wikipedia

    en.wikipedia.org/wiki/Objectives_and_key_results

    Considering this, OKRs are scored on a scale of 0.0 to 1.0, with 0.7 being the normal target for "aspirational" Key Results (where the aim is to make as much progress as possible), and 1.0 being the expected target for "committed" Key Results (where the outcome is the delivery of a product or feature, meeting a deadline, or a binary "done" or ...

  6. Product literature - Wikipedia

    en.wikipedia.org/wiki/Product_literature

    Product literature is a primary subset of business publishing that is geared toward the selection, purchase and subsequent use of a business' products. Product literature is intended to be created and distributed by the manufacturer alongside the product. The two components are designed to work in tandem so as to provide more information to the ...

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  8. AOL Search FAQs - AOL Help

    help.aol.com/articles/aol-search-faqs

    Use the minus sign to subtract keywords from the results. If you only want to see some search results and not others, you can specify keywords to exclude from the results. Note that the minus sign has to be immediately in front of the excluded word (no spaces). For example: Results about Michael Jackson albums other than "Thriller":

  9. Keyword clustering - Wikipedia

    en.wikipedia.org/wiki/Keyword_clustering

    A keyword clustering tool scans the list of keywords and then picks the most popular keyword. The most popular keyword is a keyword with the highest search volume.Then a tool compares the TOP 10 search result listings that showed up for the taken keyword to the TOP10 search results that showed up for another keyword to detect the number of matching URLs.