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  2. Keyword advertising - Wikipedia

    en.wikipedia.org/wiki/Keyword_advertising

    Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.

  3. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research starts with finding all possible word combinations that are relevant to the "making money" keyword. For example, the keyword "acquiring money" has significantly fewer search results, only 116,000,000, but it has the same meaning as "making money." Another way is to be more specific about a keyword by adding additional filters.

  4. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Keyword research and analysis involve three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search ...

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Objectives and key results - Wikipedia

    en.wikipedia.org/wiki/Objectives_and_key_results

    Considering this, OKRs are scored on a scale of 0.0 to 1.0, with 0.7 being the normal target for "aspirational" Key Results (where the aim is to make as much progress as possible), and 1.0 being the expected target for "committed" Key Results (where the outcome is the delivery of a product or feature, meeting a deadline, or a binary "done" or ...

  7. AOL Search FAQs - AOL Help

    help.aol.com/articles/aol-search-faqs

    To refine your search, combine words into keyword phrases. Experiment with the examples below and compare them to the basic keywords above: • Chicago pizza • Baltimore baseball stadium • Beagle puppies. Now, rather than getting results that contain only one word, you'll get a list of sites that contain all of the words in your query.

  8. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  9. Brand extension - Wikipedia

    en.wikipedia.org/wiki/Brand_extension

    Product extensions are versions of the same parent product that serve a segment of the target market and increase the variety of an offering. An example of a product extension is Coke vs. Diet Coke in the same product category of soft drinks. This tactic is undertaken due to the brand loyalty and brand awareness associated with an existing product.