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In media studies terminology, denotation is an example of the first level of analysis: what the audience can visually see on a page. Denotation often refers to something literal, and avoids being a metaphor. Here it is usually coupled with connotation which is the second level of analysis, being what the denotation represents.
The denotative meaning of a signifier is intended to communicate the objective semantic content of the represented thing. So, in the case of a lexical word, say "book", the intention is to do no more than describe the physical object. Any other meanings or implications will be connotative meanings.
Semiotics is the theory of symbols and falls in three parts; logical syntax, the theory of the mutual relations of symbols, logical semantics, the theory of the relations between the symbol and what the symbol stands for, and; logical pragmatics, the relations between symbols, their meanings and the users of the symbols." [29]
French semiotician Roland Barthes used signs to explain the concept of connotation—cultural meanings attached to words—and denotation—literal or explicit meanings of words. [2] Without Saussure's breakdown of signs into signified and signifier, however, these semioticians would not have had anything to base their concepts on.
Denotation refers to the meaning hidden in symbols or images. A denotation is "what we see" in the picture or what is "there" in the picture. [2] According to author Clive Scott, this is another way of saying that a photograph has both a signified and a referent, is both coded and encoded.
The denotative relation is the relation between signs and objects. An arbitrary association exists between the signified and the signifier. For example, a US salesperson doing business in Japan might interpret silence following an offer as rejection, while to Japanese negotiators silence means the offer is being considered. This difference in ...
An extensional definition gives meaning to a term by specifying its extension, that is, every object that falls under the definition of the term in question.. For example, an extensional definition of the term "nation of the world" might be given by listing all of the nations of the world, or by giving some other means of recognizing the members of the corresponding class.
A symbol * is a sign that denotes its object solely by virtue of the fact that it will be interpreted to do so. The symbol consists in a natural or conventional or logical rule, norm, or habit, a habit that lacks (or has shed) dependence on the symbolic sign's having a resemblance or real connection to the denoted object.