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These are sometimes called "levels" based on the number of equal signs before and after, so that the top "Section" above with two equal signs is a "level two" heading, the subsection is a "level three" heading, and the "sub-subsection" is "level four".
A business proposal is a written offer from a seller to a prospective sponsor. Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase.