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As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. Google analytics JavaScript libraries uses HTTP cookies, with which it remembers what a user has done on previous pages and his interactions. [54]
Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [ 3 ] [ 4 ] There are four main components of PageSpeed family tools:
Cyfe runs a freemium model [26] and creates a dashboard for companies [27] and organizations to join and analyze large data sets from multiple sources like Google Adwords, LinkedIn, Facebook, Mailchimp, Salesforce, Google Analytics, [28] Google AdSense, Twitter, Shopify, Stripe, Zendesk, [29] Flickr, Amazon web services, and other platforms.
The scandilytics.ai platform integrates with Google Analytics to provide AI-driven insights, automated reporting, and data-driven decision-making tools. It’s designed for eCommerce businesses that want to leverage the capabilities of OpenAI’s GPT-4 for enhanced data analysis without the need for deep technical expertise.
Page view (pageview) - A request for a file, or sometimes an event such as a mouse click, that is defined as a page in the setup of the web analytics tool. Usually, the number of page views is more than Visits and Visitors (Unique Visitors). An occurrence of the script being run in page tagging.
Adobe Analytics: Adobe Systems: Cookies via JavaScript 15 Negotiable Bing Webmaster Tools: Microsoft: Cookies via JavaScript N/A Free Analytics Suite: AT Internet: Mobile ID and Cookies Continuous Negotiable Data Workbench: Adobe Systems: Cookies via JavaScript 6.51 Negotiable Google Analytics: Google: Cookies via JavaScript N/A
Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.
In November 2005, Google came out with Google Analytics which allows sellers to track buyers' referrals, advertisements, search engines, and e-mail promotions. [20] All of these characteristics of Web 2.0 combined gave way to "viral marketing": a marketing technique that was all over the internet, all the time.