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[4] [5] The game was averaging 160,000 concurrent players as of September 2022, making it one of the most popular and successful games on Roblox. [6] As of November 2022, Adopt Me! has reached 30.8 billion visits and still has one of the highest concurrent number of players, their record being with the "Dress Your Pets" update, with over 1.6 ...
In January 2017, Balfanz, along with asimo3089, uploaded Jailbreak, a cops-and-robbers game, to Roblox. On its first day of release, it reached 70,000 concurrent players, a number which Balfanz later said had shocked him. [1] It quickly became one of the most popular games on the platform, and made Balfanz a millionaire. [4] [3]
By mid-2024, the game had become a viral phenomenon online even with non-Roblox players. As one of Roblox's most popular experiences, its rise to fame was partially due to popular video game livestreamers and a collaboration with Charli XCX's album Brat (2024), which included a substantial temporary update to the game.
Other brands have previously used Roblox to explore the metaverse. In 2021, Forever 21 launched Forever 21 Shop City, a virtual universe where players can own and manage stores.
Due to its status as a user-created games platform, Roblox has a variety of popular games. As of May 2020, the most popular games on Roblox had over 10 million monthly active players each. As of August 2020, at least 20 games had been played more than one billion times, and at least 5,000 have been played more than one million times. [119]
That would give advertisers access to Roblox's nearly 72 million daily active users — half of whom are Gen-Z customers, a population group prized by marketers and businesses.
Adopt Me! was averaging 600,000 concurrent players as of June 2020, making it the most popular game on Roblox. [5] Due to the high cost of pets within the game, with some rare pets selling for up to US$100, a large number of scammers have risen within the game.
Roblox Corporation has been ranked on Pocket Gamer.biz ' s top lists of mobile game developers, placing sixth in 2018, [30] eighth in 2019, [31] and sixth in 2020. [32] Fortune featured it as one of the best small and medium-sized workplaces in the San Francisco Bay Area, placing it sixteenth in 2019 and fortieth in 2021.