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In 2012, the company began also selling polished diamonds and diamond jewelry directly to consumers through its website. The company was founded by Carter Clarke Jr., a retired United States Army brigadier general and son of Carter W. Clarke, beginning as a 30,000-square-foot factory, outside Sarasota, Florida. [7]
For a more fashion-forward piece, this diamond ring includes a thick 18k yellow gold band with a “floating” ring of baguette-cut diamonds above it. $1,990 at Brilliant Earth Shane Co.
Diamond reports from GIA (as well as other, for-profit sources) are now demanded by most consumers purchasing diamonds over a certain size, typically for over 0.5 carat (100 mg), and almost always for over 1.0 carat (200 mg), and are considered an important tool in guaranteeing that a diamond is accurately represented to a potential buyer.
Martin Rapaport is the chairman of the Rapaport Group and founder of the Rapaport Diamond Report and RapNet, an online diamond trading network. [1] Known for his influential role in the diamond industry, Rapaport has been both a pioneer and a controversial figure, advocating for price transparency, ethical sourcing, and the commoditization of diamonds.
Ron Hurtibise covers business and consumer issues for the South Florida Sun Sentinel. He can be reached by phone at 954-356-4071, on Twitter @ronhurtibise or by email at rhurtibise@sunsentinel.com ...
Some high-end fine jewelers have gotten on board with the trend. In 2023, jeweler Jean Dousset, the great-great-grandson of Louis Cartier, opened a showroom with “designer” lab-grown diamonds ...