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Breeze began with an advertising campaign in seventeen newspapers, covering six markets. The Federal Advertising Agency was responsible for advertising coordination. [1] In 1956, a box of king-size Breeze was offered with a free Cannon Mills Company bath towel and a fifty-cent voucher for buying, in Albuquerque, New Mexico. [2]
Beer is the most-consumed alcoholic beverage in the Philippines and amounted to a 70% share of the domestic alcoholic drink market in terms of volume during 2005. Between 2003 and 2004, the Philippines had the world's fastest beer consumption growth rate at 15.6%.
The term likely originated in England, where consumers have blended different beers since at least the 17th century. [1] [2] The tradition of blending beers can be traced to London during the 1700s where beer blends or "three-threads" and "five-threads" were consumed.
The Old English dragan ("carry; pull") developed into a series of related words including drag, draw, and draught. By the time Bramah's beer pumps became popular, the use of the term draught to refer to the acts of serving or drinking beer was well established and transferred easily to beer served via the hand pumps. In time, the word came to ...
San Miguel Brewery, Inc. (SMBI) is a subsidiary of San Miguel Food and Beverage, Inc. (part of San Miguel Corporation) and jointly owned with Kirin Holdings Co. Ltd. The company is the Philippines’ largest brewery with a market share of over 95% as of 2008, notably producing San Miguel Beer.
San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager and flagship beer of the San Miguel Brewery.The original San Miguel Brewery, Inc. was founded in San Miguel, Manila, as La Fábrica de Cerveza San Miguel in 1890 by Enrique María Barreto under a Spanish Royal Charter that officially permitted the brewing of beer in the Philippines.
West End Draught is a full-strength beer with an alcohol percentage of 4.5%. [9]Other beers formerly brewed under the West End brand were West End Export, [10] West End Gold, [11] and West End Light, [12] but these are no longer manufactured.
Red Horse is the first extra-strong beer brand in the Philippines. It is a high-alcohol lager of the San Miguel Brewery, with an alcohol content of 6.9% abv. [2]Red Horse comes is various sizes, including the flagship 500 (500ml, regular), the discontinued Colt (250ml), the smaller Stallion (330ml), in Litro (1000ml), and in cans (330ml).
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