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As of 2009, Slice (orange, diet orange, grape, strawberry and peach flavors) was available solely from Wal-Mart Stores. Slice was launched in India in 1993 as a mango flavored drink and quickly went on to become a leading player in the category. In India, 'Slice Mango' is promoted by Bollywood actress Katrina Kaif. [3]
Maaza has a distinct pulpy taste as compared to Frooti and tastes slightly sweeter than Slice. Maaza claims to contain mango pulp of the Alphonso variety, which is known as the "King of Mangoes" in India. Maaza is a popular household name in Dubai. [2]
Frooti was not the first mango drink, but quickly won a large market share, with 25.6% of market share as of June 2020. [ 3 ] The tagline "Mango Frooti, Fresh and Juicy", was created by the marketing duo of Arun Lahori and GM Menon, whose brief as the brand's communications agency was to "make mango Frooti synonymous with freshness and ...
The Himsagar (Bengali: হিমসাগর, romanized: Himsāgar) mango is a popular [1] [2] mango cultivar, originating in the modern-day Bangladesh [3] and state of West Bengal in India. [4] [5] Widely considered [by whom?] as the best mango [citation needed], the inside of Himsagar is yellow to orange in colour and does not have any fibre. [6]
Manpasand Beverages was established in 1998 by Dhirendra Singh. [1] Mr. Singh leased a factory formerly run by Mahananda Dairy in Mumbai to produce MangoSip, and began selling it in smaller tier-2, semi-rural, and rural markets that were ignored by the existing large beverage companies.
India exports about 40,000 metric tonnes of mangoes to 80 countries and the annual revenue earned from exporting mangoes and mango products reaches $85 million. Festival organisers hope the event will help to raise these figures significantly. Hindu mythology in India gives the mango an aura of mystique as a symbol of the joy of life. [5]
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Amchoor or aamchur or amchur, also referred to as mango powder, is a fruity spice powder made from dried unripe green mangoes. A citrusy seasoning, it is mostly produced in India . In addition to its use as a seasoning [ 1 ] [ 2 ] it adds the nutritional benefits of mangoes when the fresh fruit is out of season.