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Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
As the name implies, it is the marriage of cause marketing and loyalty programs. Cause marketing occurs when for-profit companies join forces with nonprofits to promote a cause. Recent examples include Nike, Inc. partnering with Livestrong , athlete Lance Armstrong ’s cancer-fighting foundation, [ 1 ] and Eastman Kodak teaming with stationery ...
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The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.
Card Services is a provider of integrated credit and marketing services including private label, co-branded and commercial credit card programs. Alliance Data Card Services manages over 135 [ 20 ] card programs for retail brands such as Victoria’s Secret , J.Crew , Eddie Bauer , Buckle , HSN , Pottery Barn , Pier 1 Imports , Lexus , Toyota ...
Examples of computer clip art, from Openclipart. Clip art (also clipart, clip-art) is a type of graphic art. Pieces are pre-made images used to illustrate any medium. Today, clip art is used extensively and comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in a digital form.
Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, and using the experience to create stronger ties.