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Corporate architecture can contribute to a firm’s corporate heritage by creating distinct symbols which aid in the transformation of a generic brand into an iconic one [13] The continuous use and pursuit of specific architectural features can imbue a company with “heritage distinctiveness” if it has continued to exist over many years. [15]
Architecture criticism is the ... It may also take a polemical position reflecting the critic's own values. At the most accessible extreme, architectural criticism is ...
Aspects of a business represented by a business architecture diagram [1]. In the business sector, business architecture is a discipline [citation needed] that "represents holistic, multidimensional business views of: capabilities, end-to-end value delivery, information, and organizational structure; and the relationships among these business views and strategies, products, policies ...
A recent example of brand architecture in action [6] is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the company pursued a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand.
Enterprise architecture regards the enterprise as a large and complex system or system of systems. [3] To manage the scale and complexity of this system, an architectural framework provides tools and approaches that help architects abstract from the level of detail at which builders work, to bring enterprise design tasks into focus and produce valuable architecture description documentation.
Architectural decisions influence and impact the non-functional characteristics of a system. Each architectural decision describes a concrete, architecturally significant design issue (a.k.a. design problem, decision required) for which several potential solutions (a.k.a. options, alternatives) exist.
An alternative architectural theory based on scientific laws, as for example A Theory of Architecture is now competing with purely aesthetic theories most common in architectural academia. This entire body of work can be seen as balancing and often questioning design movements that rely primarily upon aesthetics and novelty.
Within classic architectural studies, the terminology is used to apply to digital skins that can be streamed images and have their appearance altered. A headquarters building design for Boston television and radio station WGBH by Polshek Partnership has been discussed as an example of digital architecture and includes a digital skin. [1]