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The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. [1] It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.) [2] [3] [4]
Upsell and cross-sell emails focus on customer retention and cost a lot less than it does to build a relationship with a new email subscriber. With a 61.7% open rate, these post-purchase emails ...
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. Cold email is a personalized, one-to-one message targeted at a specific individual. Its aim is to ...
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Email click-through rate is expressed as a percentage, and calculated by dividing the number of click-throughs by the number of tracked message deliveries. [12] Most email marketers use these metrics, along with open rate, bounce rate and other metrics, to understand the effectiveness and success of their email campaign. [13]
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related to: what is a good email open rate