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The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]
The Fair Trade Certified Mark in the United States was introduced by TransFair USA on the American market in 1998. In 2012 a variation of the US Fair Trade certification mark was adopted with the benefit of being registered globally as a trade mark. The mark is designed to pop better on the shelf through a far simpler design and the use of color.
The 'International Fairtrade Certification Mark is an independent Fair trade certification mark used in over 69 countries. It appears on products as an independent guarantee that a product has been produced according to fair trade political standards.
Fair trade standards are set in accordance to the requirements of the ISEAL Code of Good Practice in standards setting and are in addition the result of an extensive consultation process, involving a variety of stakeholders: producers, traders, external experts, inspectors, certification staff etc. [8]
World Fair Trade Organization (formerly the International Fair Trade Association) is a global association created in 1989 of fair trade producer cooperatives and associations, export marketing companies, importers, retailers, national and regional fair trade networks, and fair trade support organizations. In 2004 WFTO launched the FTO Mark ...
FLOCERT is one of the world’s leading social auditing and verification bodies and the global certifier for Fairtrade.With a vision of combating poverty and securing sustainable livelihoods for farmers in developing countries, FLOCERT's focus lies on auditing global supply chains and guaranteeing compliance with Fairtrade Standards.
Fairtrade Town is a status awarded by a recognized Fairtrade certification body (i.e. The Fairtrade Foundation in the UK, TransFair Canada in Canada etc.) describing an area which is committed to the promotion of Fairtrade certified goods.
It reported that "The FT was also handed evidence of at least one coffee association that received fair trade certification despite illegally growing some 20 per cent of its coffee in protected national forest land. [20] A lot of volunteers do unpaid work for firms, or market fair trade in schools, universities, local governments or parliament.